Home » The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...by the Man Whos Done It All by Walter H. Weintz
The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...by the Man Whos Done It All Walter H. Weintz

The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...by the Man Whos Done It All

Walter H. Weintz

Published April 29th 1987
ISBN : 9780471850267
Hardcover
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 About the Book 

Offered in this book are insiders techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in todays marketplace for products, services and fund raising. Readers will learn aboutMoreOffered in this book are insiders techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in todays marketplace for products, services and fund raising. Readers will learn about mastermind mailings such as the One Hundred Million Penny mailing for Readers Digest, the Republican Partys plastic Membership Card mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the ten commandments of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).